Message Getting Through?
Is your message getting to the right target? Is it having the desired result? Or is it failing somewhere en route? Professionally produced communications media is an investment. Why leave results to chance? When creating communications media, set a realistic goal and measure the outcome. This is only one way to know your message got thru, that you have gotten results, and therefore a return on your investment.
At VisualWorks, we have always produced media with a measurable return on investment in mind, and our clients confirm that
. We know your money should be spent well and not wasted on production values that may seem cool but don't contribute to the desired outcome - communicating the message in the right way, to the right people, with a specific result as a goal. Many times we have pitched the idea of a less expensive documentary approach to the client because it was more down to earth and therefore more effective than a glitzy production would have been.
At VisualWorks, we understand media as a tool to achieve a result. To produce effective media we will work with you to understand your goals and the metrics you will use to measure the goals have been met. If you wish, we can help you through the process of setting goals, identifying media channels, target recipients, describing behavioral changes desired, and ways to measure the result. Ask us for more information
on getting your message thru.